Date of Publication: 2010
This book provides a road map for setting up non-profit and for-profit social enterprises. Anchored in social theory theory, particularly that bearing on leisure, attachment, voluntary action, and formal and informal organization, it takes the reader through the multitude of steps necessary to set up and run a social enterprise. There are chapters on building public compassion, motivating entrepreneurs and those they work with, initial planning, and finding funds. Other chapters examine how to market a social enterprise, network with relevant individuals and organizations, work with the media, and develop and maintain bureaucracy at an efficient and agreeable level. There is also a discussion of formally organizing and incorporating such a group and how to manage and lead it in this form.
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